How Spreadsheets Show Trends Before Retail Does
A spreadsheet is a leading indicator. When forty sellers independently list the same silhouette within a month, that silhouette is about to appear in retail lookbooks. The sheet sees the demand signal before the brand does, because the sellers are responding to the same social feeds faster.
That is also why sheets fill with noise. Trend-chasing sellers produce thousands of near-identical rows, and the signal drowns. The useful skill is not finding the trend; it is finding the three rows that represent it well enough to judge quality.
Our rule: if a trend cannot be explained in one sentence, it is not a trend, it is a batch.